The Secret to Long-Term Growth? Build a Place Where Your Customers Belong
Think of your brand’s customers and prospects not just as transactions—but as a fan club waiting to be built. A “gathering place” isn’t just a forum...
Tagged: innovation
How Richard Branson’s ‘Stupid’ Idea Became a Billion-Dollar Empire
One of the most famous examples of a seemingly “stupid” decision that turned into massive success comes from Richard Branson and the creation of Virgin Records....
