Are Guarantees LOWERING Your Sales?
Refunds cut into your sales, right?
Refunds cut into your sales, right?
I have a theory that the #1 thing holding online marketers back from major success is being afraid to make mistakes, look stupid or just plain screw up.
I just clicked onto a webinar a few moments ago and I had to almost immediately leave to write you this quick note.
Your prospect opens your email…
Reads the first few sentences…
And then DELETES your email IN FRUSTRATION.
Why?
First let me just say that $3,000 is an ultra-conservative guess. I suspect this guy (we’ll call him Mike) is earning 3 to 5 times that much, but let’s just be conservative and call it $3000.