Cheat Sheet: 69 Strategies for Attracting New Clients

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Tailored for Freelance Web Developers & Agencies

Navigating the freelance or agency world can be challenging, so we’ve meticulously gathered 69 actionable strategies to help you secure your next client.

Referral Programs

  • Offer referral bonuses to acquaintances
  • Connect with former colleagues
  • Reach out to previous clients
  • Solicit referrals following successful projects
  • Establish a partnership network
  • Collaborate with other agencies
  • Utilize your personal network

 

Online Communities

  • Utilize Twitter’s advanced search function
  • Explore who’s hiring on Hacker News
  • Share client testimonials
  • Contribute to meaningful discussions
  • Provide insights on Quora
  • Add “Open for work” to your social media handles
  • Participate in relevant subreddits
  • Advertise your popular content
  • Engage with pertinent Slack groups
  • Showcase your process via video
  • Display your portfolio on platforms like Dribbble & Behance
  • Cold outreach to relevant individuals on LinkedIn
  • Cultivate an audience on Instagram
  • Build a Twitter following
  • Engage with relevant Facebook Groups
  • Pin your work on Pinterest
  • Share every completed project
  • Initiate conversations on Twitter & direct message prospects
  • Tag popular accounts followed by potential clients in your posts
  • Offer your services as part of a contest

 

Online Strategy

  • Identify local businesses with inadequate websites
  • Incorporate a brief video introduction on your website
  • Implement a chat tool instead of traditional contact forms
  • Optimize your website for search engines (SEO)
  • Specialize and target a niche market
  • Offer funnel products
  • Present successful projects as case studies
  • Reach out to potential clients via cold emails
  • Utilize Local SEO tactics

 

Freelance Platforms

  • Establish partnerships with reputable platforms
  • Browse and subscribe to classified ads platforms
  • Apply to Upwork.com
  • Apply to FreeUp.net
  • Sign up for PeoplePerHour.com
  • Register on Freelancer.com
  • Create a profile on Fiverr.com as a funnel
  • Join Angel.co
  • Apply to jobs.smashingmagazine.com
  • Subscribe to weworkremotely.com
  • Sign up for krop.com
  • Join authenticjobs.com
  • Subscribe to SolidGigs.com
  • Apply to 99Designs.com
  • Subscribe to remote.co
  • Subscribe to dowfh.io

 

Content Creation

  • Launch a blog
  • Guest blog on relevant platforms
  • Develop a useful product
  • Feature on podcasts or webinars as a guest
  • Start your own podcast
  • Launch a YouTube channel
  • Write an ebook
  • Initiate an email newsletter

 

Engineering

  • Volunteer your skills for a pro bono project
  • Fix issues with existing websites
  • Revamp outdated sites
  • Contribute to open source projects
  • Add a “Designed by x” label to footers
  • Provide redesign suggestions for existing websites

 

Offline Engagement

  • Join a co-working space
  • Attend local Meetups
  • Leave your business card at relevant locations
  • Speak at conferences or events
  • Cold call potential clients

There’s no one-size-fits-all solution here, and not every idea may align with your preferences or strengths. Start with the strategies that resonate most with you and gradually incorporate them into your routine.


Rushed for time? CLICK HERE to download
this post as PDF to read at your leisure


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