Recycle Like a Content Goblin: The Secret Art of High-ROI Repurposing

Rushed for time? CLICK HERE to download
this post as PDF to read at your leisure

Let’s be real: Creating content from scratch every day is a great way to burn out, go feral, and start whispering “value ladder” in your sleep.

So what’s the smarter move?

Repurpose like a content goblin.

Not a strategist. Not a brand manager. A goblin. One who hoards content scraps, mutters “Ooh, shiny,” or “My Preeee-cious” and turns one big idea into a dozen snackable treasures.

Here’s how to turn one solid piece of content into a week’s worth of platform-native posts — without turning into a full-time content hamster.

Step 1: Start with a “Big Chunk”

This is your hero piece — the castle in your goblin kingdom.
It could be:

A blog post
A YouTube video
A podcast episode
A webinar
A client email that slapped way harder than expected

If it teaches, tells a story, or delivers value, it’s ripe for repurposing. Let’s say it’s a blog post titled:

“7 Pricing Psychology Tricks That Make People Buy (Without Feeling Manipulated)”

Step 2: Slice It Like a Goblin Chef

Now break that post into formats, not just quotes.

Here’s how you might spin it out:

Twitter/X Thread: “Pricing Trick #4 is so effective I had to test it on myself. A quick thread on 7 ways to ethically mess with buyer brains 👇”
Instagram Carousel: One trick per slide, bold headers, mini examples, CTA on last slide (“Want all 7? Link in bio.”)
LinkedIn Post: “Here’s how we used Trick #3 to increase conversions by 42% on a SaaS checkout page (without lowering the price).”
TikTok / Reels: Talk through one pricing trick with b-roll or kinetic text
Pinterest Pin: Turn the carousel into a “pricing hacks” idea pin that links to your full article
Email Hook: “I nearly deleted this pricing tactic… until it brought in $4,800 in 2 days.” (Then link to the post or list the top 3)

Step 3: Loop It Into Your Funnel

This is where the ROI gets goblin-level spicy.

Each post points back to a:

Lead magnet (e.g. “Pricing Psychology Cheatsheet”)
Freebie (e.g. “Swipe file of 21 price-tag phrases that convert”)
Mini-product (e.g. $27 workshop, Notion template, AI prompt pack)
Newsletter CTA (“Want marketing tactics like this every week? Subscribe here.”)

Now you’re not just repurposing content. You’re building a marketing flywheel.

One idea → multiple formats → one core funnel. All without creating more.

Pro Tips from the Goblin Cave

Different platform, different vibe. Don’t post a paragraph from your blog to TikTok. Instead, translate the idea into the native format.
Start with “one idea per slice.” Every repurposed piece should feel self-contained and scannable.
Batch your slicing. Repurpose Mondays are a thing. So are traffic spikes on Thursdays from Monday’s one piece.

The Bottom Line:

Stop treating content like a single-use product.

Treat it like soup stock — reduce, remix, and reuse it until your audience begs for something new.

One idea. Infinite leverage. Goblin-approved.