People Don’t Want Discounts. They Want to Feel Lucky
Emotional marketing is one small shift in how you present an offer, and it can make that offer feel ten times more exciting without changing it...
Author: Jennifer Taylor
The 2-Hour Newsletter With a 57% Open Rate and the Secret Every Marketer Is Missing
Most newsletter creators fight for a sliver of attention in the internet’s most crowded niches. Alec Kremins did the opposite. What he did looks almost unfairly...
Your Business Is Sitting on a Gold Mine but You Just Can’t See It Yet
In the early 2000s, a mall owner—we’ll call him David—watched his once-busy shopping center slowly die. A newer, flashier mall opened a few miles away, and...
Stop Building a Free List. Build a Buyer List Instead.
For years, the playbook was simple and everyone followed it without question: Create a free lead magnet, capture the email, nurture the relationship with helpful content,...
The Only Marketing Skill That Actually Matters Is the One Nobody Wants to Practice
Nobody becomes a great marketer by thinking about it. That sounds obvious. And yet the internet is full of people who have consumed every course, bookmarked...
