The Counterintuitive Reason Vague Marketing Words Are Failing You
You have probably used one of these words yourself this week: proven, trusted, passionate, game changer. So has every one of your competitors. When everybody reaches for the same handful of words, none of them mean anything any more, and your reader’s eyes slide straight past. There is a small, deliberate shift that makes your writing sound like nobody else’s, without a single clever trick. It starts with one honest question about a page you already have live.
