I had to laugh at this recent article from Slate…

Let’s compare two sets of testimonials
The first set is from an Amazon product with a hundred reviews. Some of these reviewers LOVE LOVE LOVE the product, and others aren’t so pleased. Maybe a few of them even HATE it.

Lydia didn’t want to open her eyes that morning, and she dreaded getting out of bed. All night she had tossed and turned, thinking about the nightmare of her previous product launch.
She’d done everything right, or so she thought, and yet she’d been horrified with the lousy results. All that time and effort and practically no sales to show for it.

Let’s start at the beginning… Influencer Marketing is a term that’s bantered about a great deal like it’s some magic fairy dust that leads to overnight sales and huge upturns in conversions.
The thing is, all of those things are true when influencer marketing works.

Starting your own online business can seem like a daunting task. You’ve got a ton of competition from both established businesses as well as other new marketers.
That’s why it’s important to think long term from day one. You need an evergreen strategy for growth that will continue to fuel your business for a long time to come.
Here are 5 strategies I highly recommend you put to use in your own business to help you improve your conversion rates and give you a rock solid business foundation.