Cheat Sheet: 14 Ingredients for Effective Marketing Emails

Want to know what the best marketing emails have in common?

It all comes down to these 14 ingredients.

1: Subject: The subject line is key. It’s the first thing your recipient will see, so make it clear, concise and attention grabbing.

2: Sender: Your sender name is important, too. Make sure it’s something recognizable that will leave a good impression.

3: Preview: The preview text is your chance to make a great first impression, so don’t waste it.

4: Personalization: Leverage the power of personalization to segment your lists and send them more personalized emails.

5: Content: Your email content should be well-written, informative, and interesting.

6: Images: Break up the text with an image that matches your content.

7: CTA: Include a clear call-to-action, so your recipients know what you want them to do.

8: Value: Clearly demonstrate the value your readers will get from taking the action you seek. Bullet points are a great way to do this and they break up the text, too.

9: Mobile: Make your email is mobile-friendly and it will look great on any device.

10: Social: Include social media links, so your recipients can share your email with their networks.

11: P.S.: If your email is info based rather than sales based, consider adding a related product offer in the P.S. If your email is sales based, reiterate the big benefit and repost the link in the P.S.

12: Privacy: Give subscribers peace of mind by linking to your privacy policy at the bottom of the email.

13: Unsubscribe: Include an unsubscribe link, so recipients can opt out of your emails if they want.

14: Test: And finally, always test your emails on a small segment of your list before you send them to your entire list.

That’s it! Follow these 14 tips and you’ll be crafting marketing emails that get results in no time.