Category: Email Marketing

Email Marketing tips and techniques. Sending bulk email to a growing list of opt in subscribers can give you nearly all the benefits of traditional direct mail promotions, however without the cost. Here are tips and techniques for writing compelling email messages with intriguing subject lines and compelling content that’s guarantee to get the click.

The Overlooked Reason A Specialty Newsletter Pays Better

The Overlooked Reason A Specialty Newsletter Pays Better

Building a newsletter feels pointless when your list is small, so most people wait until the numbers look better before taking it seriously. That wait can cost you the exact audience that would have paid you the most. A narrow, specific newsletter built around one clear reader can outearn a broad one with ten times the names on it. There is a reason a smaller list sometimes does more than a bigger one, and it has nothing to do with luck.

The Overlooked Way To Build Real Trust With Your Email List

The Overlooked Way To Build Real Trust With Your Email List

I nearly walked away from my business this summer. Too many projects, none finished, and an inbox full of people who’d stopped opening my emails months ago. An AI app helped me see what I’d been getting wrong, and it wasn’t the tech. It was what I kept asking for before I’d given anything back. If your list has gone quiet, there’s a reason, and it isn’t the one you think.