Author: Jennifer Taylor

I knew a guy who started one business after another only to have them fail. This guy wasn’t stupid, either. In fact, he was probably smarter than 95% of people, but there was one thing he had all wrong: His mindset.

New marketers almost invariably charge too little.
I don’t know if it’s because they lack confidence in themselves, their products or their market, and maybe the reason why doesn’t even matter.

No matter what you do online, there are going to be two groups of people watching you.

I had to laugh at this recent article from Slate…

Let’s compare two sets of testimonials
The first set is from an Amazon product with a hundred reviews. Some of these reviewers LOVE LOVE LOVE the product, and others aren’t so pleased. Maybe a few of them even HATE it.