Step by Step Guide to Contribute to a Giveaway

Well, I got so many questions to the last post that I thought, rather than answer each individually I would pop up another post to spread the word. Hence this follow up post. Now, if you have other hints and tips or advice about the autoresponder, graphics, promoting, etc, etc, PLEASE leave a comment and we can together build a “How to” on contributing to a joint venture
When you are a contributor to a giveaway you hope for 2 things:
Subscribers: will be the people who request a gift/special offer through the appropriate squeeze page
Sales: will be when people buy you upsells, special offers, click on affiliate links
But all this needs preparation! Before hand – away from the giveaway, you need to prepare a “package” for each gift/offer consisting of:
- Squeeze page – Advertise your product and have an opt-in box
- Upsell page – Something related that you can sell for a low amount $7-$15/17 works best
- Thank you/Confirm opt-in request page – use a customised one if possible rather than the standard autoresponder one.
- Download page – Be sure to make the download link prominent (or say it’s at the bottom) and put “Unannounced bonuses” here – put some of your affiliate product links with their graphics
- Autoresponder list – I’ll talk Aweber because that’s what I’m using but I’m sure you will be able to translate into your own autoresponder. More of this later.
Upload all this to your server. I tried putting all the gifts in one folder, the thank you pages in another and so on. But it’s quite a jumble, so I think I may re-arrange it to have one folder per gift. Unless I decide to share download pages – more of that later!
Once you have all this set up on your server – test, test, test. You don’t want anyone getting lost, missing your offers, not seeing your graphics, etc, etc. Sign up for your gifts, take the upsell, refuse the upsell, download the product – do the whole bang shoot just to make sure you don’t disappoint your subscribers on the big day.
Then when it’s all ready – look for a well-respected giveaway and sign up as a contributor.
There is a step by step process for adding your gifts. You specify the gift title, copy advertisement, graphic location and squeeze. The copy ad is really important as that is what draws members to your squeeze page, so take a little time to do this for each gift. Then depending on your “allowance”, you may be able to add a OTO and/or text ads. In each case the gift or offer are marked as “pending” until they are approved by the giveaway host.
The OTO is just like your gifts except you set a price for it – again – I’d recommend not putting up something of high value – after all, members signed up for free gifts so haven’t come with their credit card in hand – but they may have some readdies (translation:small amount of “cash in hand” ready for emergencies!). This offer is shown in cycle with other offers when anyone logs in to the giveaway. You will probably see a different one every time you log in. If you don’t want the offer, scroll to the bottom of the page and click the “No Thanks” button – and often you have to click an “OK” button too!
Your text ads are just that – 50 characters to promote a link plus the link. Again, a catchy title and judicious copy make all the difference! The ads are cycled along the top of the login page. If one catches your eye, click on it before you go to the next page – a refresh or back results in a new set of text ads being displayed and you may have to wait a long time for one you saw to come around again!
Above all, keep track of which giveaways you’ve signed up for, the dates, whether you upgraded, which gifts you are offering, etc. Otherwise it can get very confusing. There is software out there to do it. I haven’t tried it yet. When I have I will update this post.
Autoresponder Setup (Aweber)
Since “the money is in the list” you need somewhere to build an efficient, safe, available list. Aweber costs $1 to join for a trial and then from $19 per month. It has really good help pages on how to set everything up, so I won’t give specific instructions here. Suffice it to say – you must have an autoresponder if you are going to sell on the internet! Now, up ’til now I’ve had one list for each gift but that has put me in a quandary when it comes to follow up/relationship building e-mails.
- Do I add all the messages to all the lists? Very time consuming.
- Do I send different messages to all the lists? Also time consuming
- Do I use Aweber’s Campaign Sharing feature? Then you seem to lose any follow-up messages you originally saved to the list.
Well, I have come up with 2 solutions. “Come up with” should be translated to “have been suggested” by good friends and really great internet marketers!
- Set up separate lists but also set up “master” lists. Either all subscribers or, better, by category of interest of your subscribers. E.G “Affiliate”, “blogging”, “list building”, etc. Then set up an Aweber automation rule to put subscribers both on the gift list and the master list. Instructions for this can be found at
- Set up one list for all the gifts (with maybe another for the OTO since these customers have bought something from you). Then, on the download page you include a link to ALL your gifts, so you only need one download page and can send everyone there. This serves 2 purposes. Firstly you don’t get duplicate sign-ups if people want more than one of your gifts and, secondly, people love you because you gave them extra gifts and, thirdly, more of your lovely gifts are despatched into the ether – great if you have one stuffed with your links.
At the time of writing I’m having great success in the Ultimate Blogging Giveaway with things set up so I don’t want to change anything mid-flow (remember the test, test, test, bit?) But I’m busily getting my folders sorted on my server, getting the “packages” set up for the next giveaway. The one I’ve chosen is the Ultragiveaway which runs from August 27th to September 3rd – giving you a week to get your “gift packages” ready. If you don’t already have products I’d go for PLR products.
Products
At the time of writing, I haven’t had time to produce my own products – I’m so busy learning the ropes and ins and outs of internet marketing. So, rather than getting bogged down waiting until inspiration comes I have used PLR products. These are Public Label Right products that someone else produces and gives or sells to you. You can then often modify, rebrand, personalise, etc and hey presto, you have your own product!! I get PLR products from giveaways and from PLR membership sites. There are several free sites like Resell Rights Weekly and ProIMSolutions, but one of the best is Jimmy D Brown – you get a whole bunch of stuff for blogging, PLR minicourses and reports all for under $100.
Or you could pop over to the PLR-Giveaway, which never closes it’s doors to contributors and members alike.
The way to use the PLR products has been outlined very well in a blog post by my friend Keith in his blog post “Sell your PLR products”
Finally
Subscribers can start appearing on you lists as soon as your gifts are approved – bear in mind that some contributors will be interested in your products too so you may get some opt-ins even before the launch date of the giveaway.
Have I missed anything? Have you got an efficient way of doing any of this? Do tell!